Friday, January 17, 2014
Tutorial Assignment #1 - Digital Etiquette
Digital
etiquette is a set of rules that we should all follow in order to make the
internet better for ourselves and others. When we have our own brand that we
want to advertise, we turn to social media first because nowadays, everyone is
connected through social media in one way or another. It could be Facebook,
Twitter, Google+ or even Flickr. In order to create a successful brand, we need
to know exactly what we are trying to sell and who the target audience will be.
Knowing the target audience is important because it will be easier to sell the
product. For example, if we are trying to sell cosmetics, our target audience
will be females. In terms of age groups, this will cover teenagers and up.
After knowing exactly what we want to sell, we turn to social media and
advertise it. To be more effective, we must be social to other companies or
workers who are in the same industry. It is also important to always be online
so other people know you are active. Trying to promote or sell something is not
easy. It requires a few hours a day being online and engaging with other
people.
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