Final Project - Search Engine Optimization

Search Engine Optimization

SEO is the short form of search engine optimization and it refers to a method that people utilize to help their content increase to the front page on Google or other search engines. There are two techniques: black hat and white hat. Black hat refers to a system that is against the standard rules and practices. White hat refers to a system that is considered moral and encouraged. No matter which technique people use, Google doesn’t like SEO because Google wants to focus more on developing their own algorithms to help deliver better quality content. Google suggests that instead of using SEO strategies, they recommend web users to create good quality content, update their websites daily and follow Google’s own “Webmaster Guidelines”. When web users are trying to build their content, the best thing to do is post good content, post frequently and create links with other members of the same community. Another strategy is to have a guest blog because it can help their website rise in a Google search especially with another name added as a tag. Being able to social with other members in the community is a great way to help build engagement and exposure without relying on Google. Another important strategy is to have good quality photographs. This is important because every web user will want to see images that are in focus. It is always good to have more images uploaded than to have not enough. Here is a link to 8 SEO stats that are hard to ignore.